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Privacy Notice

The policy:

This privacy notice is for this website; and served by Sensify Solutions Limited, 1 Lyric Square, W6 0NB, London, United Kingdom (the data controller). The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations.

Policy key definitions:

"I", "our", "us", or "we" refer to Sensify Solutions Limited.
"you", "the user" refer to the person(s) using this website.
GDPR means General Data Protection Regulation (Regulation EU 2016/679).
PECR means Privacy & Electronic Communications (EC Directive) Regulations 2003.
ICO means Information Commissioner's Office.
Cookies mean small files stored on a user’s computer or device.

Processing of your personal data:

​We are registered with the ICO under the Data Protection Register. Our registration number is ZA377787.


How do we obtain your personal information?

We collect your personal information while monitoring our technology tools and services, including this website and email communications sent to and from us.


Otherwise, we gather information about you when you provide it to us, or interact with us directly; e.g. when you get in touch for customer support or to provide feedback.


What personal information do we collect about you?


The personal information that we process includes:

  • Your basic information – such as name;

  • Contact information – such as email address, phone number(s) and employer;

  • Technical information – such as:

    • information about the device you use to interact with us (including the type of browser and operating system and version you use, unique device identifier, hardware model and mobile network information); and

    • information from your visits to this website, including access times, pages viewed, URLs clicked on, your IP address and the pages you visited before and after navigating to this website; and

  • Other information you provide to us – such as email communications sent to us.


How, and on what basis, do we use your personal information?


Lawful basis: Consent
The reason we use this basis: To contact and interact with you, and to send you marketing information we think you may find interesting, where you have subscribed to our marketing mailing list. See the Your rights section for information about the rights you have if we process your personal information on the basis of your consent.

Lawful basis: Contract
The reason we use this basis: To perform a contract to which you are a party, and provide you with a product or a service you have requested. 


Lawful basis: Legal obligation
The reason we use this basis: To comply with our legal and regulatory obligations. 

Lawful basis: Legitimate interests
The reason we use this basis: To grant you as the visitor and a potential customer the best experience from using our website. Using your personal information helps us to operate and improve our business and minimise any disruption to the services that we may offer to you. It also allows us to make our communications with you more relevant and personalised to you, and to make your experience of our products and services efficient and effective. 


We may also use your personal information to:

  • Contact and interact with you, including to:

    • respond to your requests; and

    • provide important notices and updates, such as changes to our terms and policies, security alerts and administrative messages.

  • Operate our business, including to:

    • comply with applicable laws, rules, regulations, guidance, codes and industry and professional rules and regulations;

    • comply with demands or requests made by regulators, governments, courts and law enforcement authorities; and

    • investigate and take action against illegal or harmful behaviour of users.

  • Improve our day-to-day operations, including:

    • for internal purposes such as auditing, data analysis and research to help us deliver and improve our content and services;

    • to monitor and analyse trends, usage and activities in connection with our products and services to understand which parts of our digital platforms and services are of the most interest and to improve the design and content of our platforms;

    • to improve our products and services and our communications to you; and

    • (where applicable) to ensure we have up-to-date contact information for you.


Lawful basis: Legal claims
The reason we use this basis: To establish, exercise or defend legal claims or proceedings.


Retaining your personal information:

We will always keep your personal information for the period required by law. We will also keep your personal information where we need to do so in connection with legal action or an investigation involving us.


Sharing your personal information:

We share certain of your personal information with:

  • members of the Sensify group of companies;

  • the following trusted third parties:

    • selected agents and suppliers, including those who provide us with technology services such as hosting and technical support;

    • analytics and search engine providers that assist us in the improvement and optimisation of the website;

    • third parties in connection with re-organising all or any part of our business.;

    • our professional advisors and auditors; and

    • courts, regulators, governments and law enforcement authorities.

Transfers of your personal information:

We may transfer your personal information to affiliated companies and third parties in countries where data privacy laws may not be equivalent to, or as protective as, the laws in your home country.  In particular, we may transfer personal information to Sensify, Inc. in the United States. 


We will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your home country, in accordance with applicable data protection and privacy laws.  These measures include data transfer agreements implementing standard data protection clauses.


Your individual rights:

You may be entitled to:

  • opt out from processing of your personal information for direct marketing purposes;

  • ask us about the processing of your personal information, including to be provided with a copy of your personal information;

  • request the correction and/or deletion of your personal information;

  • request the restriction of the processing of your personal information, or object to that processing;

  • withdraw your consent to the processing of your personal information (where we are processing your personal information based on your consent); and

  • request receipt or transmission to another organisation, in a machine-readable form, of the personal information that you have provided to us.


You also have the right to complain to the ICO ( if you feel there is a problem with the way we are handling your data.


We handle subject access requests in accordance with the GDPR.


Where you are given the option to share your personal information with us, you can always choose not to do so.


If you object to the processing of your personal information, or if you have provided your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations.


This could mean that we are unable to perform the actions necessary to achieve the purposes of processing described (see ‘Processing your personal information’) or that you are unable to make use of the services and products offered by us. After you have chosen to withdraw your consent we may be able to continue to process your personal information to the extent required or otherwise permitted by law.

Internet cookies:

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive.  The information we receive through cookies on this website can be used for various purposes, including:

  • Strictly necessary: Some cookies are required to enjoy and use the full functionality of this website. Please be aware that parts of our website may not function correctly if you disable cookies.

  • Performance: These cookies are used to track how you use the website, or to record or log whether you have seen particular messages that we display. These cookies are not strictly necessary, but can enhance your experience of our website.

  • Functionality: These cookies allow us to keep you logged into the website where applicable, to provide a more personal experience.  These cookies are not strictly necessary, but can enhance your experience of our website.

  • Targeting or advertising: These cookies allow us to display relevant adverts or content, or to refer you to a third party website where applicable.


We don’t permit any third parties to advertise on our website but we cannot control advertisers that are allowed by internet service providers to advertise whilst you are browsing on the internet.


We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be erased when you close your browser (session cookies), where others may last indefinitely (persistent cookies).


You can learn more about how to manage your cookies by visiting the Help function of your browser, the settings of your mobile device or you can visit which provides detailed information on managing cookies on popular browsers.   


Cookies that we use are:


Session cookies:









Persistent cookies:







Data security and protection:

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.


The transmission to us of information via the internet or a mobile phone network connection may not be completely secure and any transmission is at your own risk.


Sponsored links, affiliate tracking & commissions:

Our website does not use third party adverts. You will not be subject to any form of third party advertisement on our website.


Email marketing messages & subscription:

Under the GDPR we use the consent lawful basis for anyone subscribing to our marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal data" above.


Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data, such as; times, dates, IP addresses, clicks, opens, forwards, geographic and demographic data. Such data, within its limitations, will show the activity each subscriber undertook for that email campaign.


Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences. 


Contact us:


If you have questions or requests about the processing of your personal information, or need additional information, you can contact us at:


Further information:

Privacy Notice Policy Base: This policy was updated in May, 2018.

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